The Artist Economy

The Artist Economy

About the Substack

For the artists, managers, and operators building the next music industry. Owned audiences, real economics, and the playbooks the major labels won't write.

Free Subscription Benefits

• The real economics of the music industry — no ads, no editorial compromise.

Paid Subcription Benefits

• The playbooks — the EPK Playbook, the Sync-Ready Checklist, the Year One setup list, and the field guide to collecting every dollar your songs earn.
• The fan-club method — how an 11,000-subscriber newsletter built in six months turned into a superfan system you can run yourself.
• The paid archive — every deep-dive, framework, and industry breakdown behind the paywall. New drops land here first, and the library grows every week.

Paid Subscription Plans

• $10 a month
• $90 a year

About Joel Gouveia

Where music, money & technology collide — and how to win the next decade.