The Artist Economy

The Artist Economy

About the Substack

For the artists, managers, and operators building the next music industry. Owned audiences, real economics, and the playbooks the major labels won't write.

Free Subscription Benefits

• The real economics of the music industry. No ads. No editorial compromise.

Paid Subcription Benefits

• The Superfan Playbook — the multi-part operating manual for turning passive listeners into a real audience. Built from live campaigns, real numbers, no theory.
• Sync briefs from my active sync rep work — real placement opportunities for your music, surfaced to paid members first.
• The paid archive — every deep-dive, every framework, every industry breakdown behind the paywall. Library grows weekly.

Paid Subscription Plans

• $90 a year
• $10 a month

About Joel Gouveia

Where music, money & technology collide — and how to win the next decade.