Joe Fattorini's Substack

Joe Fattorini's Substack

About the Substack

Home of the wine marketing masterclass - MBA-level insights for wine professionals and students every Wednesday. Chapters from "On Claret" a lavatory book on red Bordeaux every Friday. And wine, society, and culture posts in between.

Free Subscription Benefits

• Posts every Wednesday and Friday

Paid Subcription Benefits

• Deep-dive Wine Industry Explainers every fortnight
• Monthly Ask Me Anything Zoom and early access to The Wine Marketing Academy
• Full archive access, post comments and join the community

Paid Subscription Plans

• $100 a year
• $10 a month

About Joe Fattorini

Wine merchant-turned-TV presenter. The Wine Show, Saga Magazine, and many others. Now a fractional CMO for wine businesses who want to power up their sales and marketing with media and digital.