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Practical Innovation w/ Jobs-to-be-Done

About the Substack

Join thousands of innovators who want to KNOW how to compete for growth quickly and inexpensively. Learn about product, service, journey innovation and how to support through information architecture and other stuff

Free Subscription Benefits

  • Read and comment on all public posts and gain access to job maps and metrics

Paid Subcription Benefits

  • Get Access to Archive, Special Posts and Podcasts discussing JTBD Techniques and the Evolution of the Method
  • Get Access to JTBD Master Chats - Powered by Masterclass Prompts (v4 Pro required)
  • Get Special Discounts When Special New Things Are Released (that no one else gets)

Paid Subscription Plans

  • $70 a year
  • $7 a month

About Mike Boysen

Revolutionizing market research for businesses with actionable insights. Say goodbye to guesswork, hello to informed decisions with Practical Jobs-to-be-Done.

Book 30 minutes with me https://jtbd.one/book-mike

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