Get smart about word choice. So you get more people to say yes to you more often. Written by Joanna Wiebe, founder of Copyhackers.com.
The creator of Copyhackers. Writing books these days.
Weekly dive into the language of marketing. Marketing Brew said it was "laugh-out-loud funny." (I can't promise that.) It's been called "A must-read for marketing nerds." (I think he meant "nerds" in a nice way.) New column every Wednesday.