Get smart about word choice. So you get more people to say yes to you more often. Written by Joanna Wiebe, the original conversion copywriter.
The creator of Copyhackers. Writing books these days.
Weekly dive into the language of marketing. Marketing Brew said it was "laugh-out-loud funny." (I can't promise that.) Someone not related to me said, "Hands down, the best newsletter that's a masterpiece in copywriting." New column every Wednesday.
Further provides resources for Gen Xers who reject the increasingly unattainable myth of a "golden years" retirement. Instead we're starting location-independent businesses to live and work from anywhere as part of the "unretirement" lifestyle.