In Fine Print

In Fine Print

About the Substack

A weekly newsletter for people who work in marketing, media, and brand communications, from the founder of IFP Communications, known for working with your favorite brands. Personal, specific stories from inside the industry, not another trend roundup.

Free Subscription Benefits

• Occasional public posts

Paid Subcription Benefits

• Subscriber-only posts and full archive
• Post comments and join the community
• Access to Special Offers from IFP Clients and Brand Partners

Paid Subscription Plans

• $10 a month
• $100 a year

About IFP Communications/ Melissa

Founder of IFP Communications, a PR & marketing consultancy, and the world’s first Director of Vibe®. Author of In Fine Print, a weekly look at what’s working in PR and brand building, what's changing, and how to stay ahead.