How To Measure Ghosts

How To Measure Ghosts

About the Substack

Culture industries - TV, Film, Games, Music, Radio, Books and more - are defined by one thing - metrics. But who decides what metrics to use? Join me as I trace the odd, hidden histories of the way we measure audiences.

About Matt Locke

Director of Storythings, interested in tech/culture/etc for far too many years. Currently writing a book about Arthur C Nielsen and how we measured audiences in the 20th century.