The Good Football

About the Substack

A newsletter for those who believe that, when football is good, it transcends the boundaries of the sport and creates brand value and positive change on and off the field.

Welcome to the newsletter that talks football, branding and social impact.

Free Subscription Benefits

  • Public posts

Paid Subcription Benefits

  • Subscriber-only posts which include case studies, actionable and practical knowledge content, and more.

Paid Subscription Plans

  • €70 a year
  • €8 a month

About Heloisa de Souza

I like football, branding, communication and social impact. And Ted Lasso - the show and the man.

I help brands that want to generate a positive impact in and through football - and communicate it well.

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