My personal Substack
My random thoughts on fashion, beauty, and life. Founder of Brooklyn Blonde, a lifestyle blog that's been around since 2010.
The number of free subscribers for Helena’s Substack over time since it was added to the directory.
A weekly edit of easy, wearable style—what I’m wearing, loving, and reaching for on repeat.
From Grace Atwood, creator of The Stripe, Scratch Pad blends personal essays with curated recommendations across beauty, fashion, and culture. Made for the homebodies with great taste (and great books on their nightstand).
For work from home moms, moms who work out of the home, business owner moms, empty nest moms, stay-at-home moms, moms who are in the thick of it, moms who have lost a lot or a little of themselves… and even women who aren’t moms but are mom curious.