AI, Data, Digital Twins, and Information

About the Substack

An honest career story, and short letters simplifying AI, digital twins, data strategy, and the modeling, mathematics, and engineering skills for the AI and data driven industries. Life and culture lessons that I learned the hard way 😉.

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About Hala Nelson

Author of the popular book Essential Math for AI (O’Reilly 2023) and the upcoming AI-Powered Digital Twins (Wiley 2026). A university math professor. A co-founder of a digital twin startup. An advisor for the public and private sectors.

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