26K+
free subscribers

GTM Vault

About the Substack

Revenue architecture for AI-native GTM. Operator podcasts, GTM engineering breakdowns, and the structural frameworks behind modern revenue.

Free Subscription Benefits

  • Podcast, public essays and frameworks

Paid Subcription Benefits

  • Full access to the Foundational Laws of GTM Architecture series and Show Me Your Stack series analyses
  • Full 10-Chapter GTM Strategy Course and GTM Wiki with 100+ frameworks
  • 1 Private GTM Engineering Blueprint Session (annual subscribers only)

Paid Subscription Plans

  • $99 a year
  • $10 a month

About Rick Koleta

Founder of GTM Vault. Installing revenue architecture for modern GTM teams. Two exits.

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