First Impression

First Impression

About the Substack

A newsletter for startup founders and marketers. I cover positioning, brand, GTM, and leadership.

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• Occasional public posts

Paid Subcription Benefits

• Subscriber-only, long-form posts
• Access to all archived posts (older than three months)
• Stories of founders and marketers who took risks, pivoted, chose unconventional paths, and redefined success.

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About Hema Padhu

Interim CMO, consultant, and advisor to early-stage startups. I've worked with over 25+ startups, including Honeybook, DocSend (Dropbox), Maze, OctoAI, MadKudu, Liveblocks, and more. Learn more at https://www.hemapadhu.com/