Current musings, hyper-fixations, and finds I typically text my friends
ā from the founder of cupcakes and cashmere.
Personal reflections, styling tips, and the small things that make everyday life better from an OG blogger (I started cupcakes and cashmere in 2008). Fwd: from a friend is a behind-the-scenes look at what I love enough to send to my friends.
The number of free subscribers for Fwd: from a friend over time since it was added to the directory.
Life advice, fun finds, and dating gossip ā from Joanna Goddard and the Cup of Jo team.