Original case studies and frameworks that connect brand marketing to business strategy. Read by CEOs who want to build strong brands, and marketers who want to think more like CEOs.
Writing about building strong brands. Ex-McKinsey, Ogilvy, P&G. Brooklyn.
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brand news, deep-dives, hot takes, and the occasional interview from a former founder & brand lover every Wednesday.
A newsletter on translating brand to business, brand-led growth, and building buy-in.