Embedded Brand Strategy

Embedded Brand Strategy

About the Substack

A newsletter about brand-led businesses. Designed for CEOs who want to understand creative brand-building, and for marketers who want to think more like CEOs.

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• Access free posts with original brand case studies, frameworks, and tools 🤘📈

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About Michelle Wiles

Where brand meets business. Ex-McKinsey, Ogilvy, Vaynermedia, P&G.