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Else’s Productpourri

About the Substack

80% product management for B2B SaaS startups & scale-ups, 20% anything else, from GTM to growth. My favorite topics are idea discovery & validation, and moving from output to outcomes.

- You can work with me as an interim Product Lead, Advisor, or Coach.

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About Else van der Berg

Product Lead committed to building stuff people actually want. I write about customer discovery, experimentation and analytics.

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