Earned, Not Bought - by Kindling
by Brian De Groodtin 💼 Business
Earned, Not Bought - by Kindling
About the Substack
B2B marketing keeps getting more expensive and less believable. There's another way. Weekly on customer advocacy, peer credibility, and building growth you actually own.
Free Subscription Benefits
- Occasional public posts
Paid Subcription Benefits
- Subscriber-only posts and full archive
- Post comments and join the community
Paid Subscription Plans
- $8 a month
- $80 a year
About Brian De Groodt
Buyers trust other buyers. Kindling is built on that idea: find verified customers, pay them to create content, then measure the pipeline it produces. This newsletter is where my thinking gets worked out in public.
Earned, Not Bought - by Kindling's recommended Substacks
How They Make Money
Weekly business breakdowns delivered by a Silicon Valley senior finance executive. Join investors, visual thinkers, and data-driven professionals. Become a smarter decision-maker in minutes.
paid subscribers
free subscribers
GTM in Practice with Stage 2 Capital
Scaling strategies from the GTM experts at Stage 2 Capital. Get practical insights from LPs, founders, and operators—covering what’s working, what’s changing, and how to scale smarter.
free subscribers
The GTMnow Newsletter (by GTMfund)
GTMnow is a business and tech media company. Build, scale and invest with the best minds in tech. The media brand of VC firm, GTMfund - sharing the how and who behind company growth.
free subscribers