Hoogah

Hoogah

About the Substack

We're building a company to fix something we couldn’t ignore.

Work isn’t working for most people.
We’re building something better.

The real story of building a company rooted in connection—without losing our humanity along the way.

About Joe Lovett

We're building a startup that helps teams, communities, and events create real connection—and this newsletter is where I share the messy, human journey behind it.