Aesthetically Sensitive

About the Substack

Inspired by NPR’s "How I Built This", but for independent brands. A space for people trying to build small, beautiful, durable things (including a life), in a culture obsessed with scale, speed, and “tech”.

About Caroline Priebe

A designer + brand builder with a lot to say about enduring design, late stage capitalism, clever business models and my favorite independent brands.

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