Brands in Sport

Brands in Sport

About the Substack

Independent analysis of sports sponsorship, brand strategy, campaigns and partnerships.

Free Subscription Benefits

• Independent editorials exploring how brands, sponsorships and partnerships shape modern sport.

Paid Subcription Benefits

• A weekly Sports Brand Intelligence briefing covering sponsorships, campaigns, commercial partnerships and brand decisions across global sport.
• Clear analysis of what brands are buying, how the work is being activated and what the industry should learn from it.
• Full access to every premium briefing and the complete subscriber archive.

Paid Subscription Plans

• $10 a month
• $100 a year

About David Skilling

Unpacking the culture and business of sport. Covering Football (Soccer), Formula 1, Boxing, NBA, Golf, and brands in sport.