What even is "brand" these days? Come along on the ride with me as I break down brands, highlight interesting brand strategy, and explore what makes certain brands resonant with customers.
Building resonant brands | Ex-Shake Shack, Sofar Sounds, Groove | Into social connection and social health
I write about the messy, ongoing work of burnout, belonging, and feeling like enough.
Chipping away at the inscrutability of modern life, popular culture, and how we feel about both.