What even is "brand" these days? Come along on the ride with me as I break down brands, highlight interesting brand strategy, and explore what makes certain brands resonant with customers.
Building resonant brands | Ex-Shake Shack, Sofar Sounds, Groove | Into social connection and social health
Each week, I write a reflection called Sunday Thoughts and share other insights on community building and personal growth.
Chipping away at the inscrutability of modern life, popular culture, and how we feel about both.