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The Business of Women

About the Substack

Read by influential folks in marketing, Femtech & purpose-driven brands. Deep hot takes on marketing and culture in the female ouroboros. Get commentary, trends & dot-connecting with edge.

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  • Occasional public posts

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About Julie K

Co-Founder of Wile, a wellness line for midlife women + perimenopause (acquired 2024). Natural & conscious brand OG. Truth teller, cynical woo woo + brand whisperer. Old mom. Some call me Weird Barbie.

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