Behind The Deck

Behind The Deck

About the Substack

Each episode and newsletter breaks down campaigns, trends, and frameworks you won't find in the press release. The goal is to give brands, creators, and nonprofits the unfiltered playbook to build partnerships that drive results.

Free Subscription Benefits

• Weekly Roundup of social media, marketing, and creator economy news.

Paid Subcription Benefits

• 1 bonus newsletter + 1 audio related to the marketing, business finances, or business operations
• Post comments and join the community
• Access to private slack channel, chats, and AMAs

About Candice

Partnerships Director and Strategist. I’ve spent 10+ years working with brands, creators, and communities. I write about creator culture, partnerships, and whatever else I’m deep in at the moment. No niche, just curiosity.