I'd Buy It.

About the Substack

All things culture and consumer from a female operator-turned-VC who was once a Lit major.

About Aubrie Pagano

Day job GP at Alpaca VC. Former co-founder of DTC fashion brand, Bow & Drape. Writing about what I observe in culture and consumer as an investor and Brooklynite.

Is this your Substack? Submit changes.

I'd Buy It. 's recommended Substacks

Digital Native logo
Rex Woodbury

Digital Native

Weekly writing about how people and technology intersect

68K+
free subscribers
The Sociology of Business logo
Ana Andjelic

The Sociology of Business

A global weekly newsletter about how brands use culture to power their business

100+
paid subscribers
47K+
free subscribers
Drinking from the Firehose logo
Alex Taussig, Lightspeed

Drinking from the Firehose

A weekly(-ish) newsletter on commerce, media, science, tech, investing, & internet culture by Alex Taussig. I am a partner at Lightspeed in Silicon Valley.

9K+
free subscribers
The Pomp Letter logo
Anthony Pompliano

The Pomp Letter

Pomp's daily newsletter analyzing the business, finance, and technology industries. Join 260,000 subscribers by signing up below.

1000+
paid subscribers
266K+
free subscribers
Dunnstack logo
Andy Dunn

Dunnstack

"I love cilantro, but I love even more the people that hate it." A newsletter on startups, leadership, mental health, culture, and making Pie.

6K+
free subscribers