The So What

The So What

About the Substack

We’re Olivia, Ryan, Quinten, Colin, and Joel—the writers behind The So What. We get to the “so what” of cultural moments: why they matter and what brands should do next. By day, we work at Artemis Ward, an independent creative agency in DC and NYC.

About Artemis Ward

We’re Olivia, Ryan, Quinten, Chris, and Colin—the writers behind The So What. We get to the “so what” of cultural moments: why they matter and what brands should do next. By day, we work at Artemis Ward, an independent creative agency in DC and NYC.