The Answer Economy
by Pete Blackshawin 🕹 Technology
The Answer Economy
About the Substack
Consumers aren’t navigating brands—they’re asking AI for answers. And those answers increasingly determine who gets chosen and who gets left out. Coming soon in print (Wiley Business Publishing).
About Pete Blackshaw
Co-Founder & CEO of BrandRank.AI. Former digital leader at Nestlé and P&G; Author of forthcoming book The Answer Economy: How Agentic AI, Not Ads, Will Shape the Future of Brands (Wiley). UC Santa Cruz & HBS grad.
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