what I learned and what I taught at Amazon Ads: working backwards with careful speed, recruiting and promoting, retail media, marketing science, Day 1, Day 2 and Day 3 culture through pandemic and layoffs, transparency in big tech
ex-Amazon Principal Research Scientist, now Distinguished Professor of Marketing and vice-Dean of Research. Called Best Marketing Academic on the Planet, I published over 100 award winning articles on long-term marketing effectiveness.
Edited by essayist Claire Berlinski, this is Substack's top forum for the discussion of international news among readers and writers, around the world, who are concerned about the future of liberal democracy and the gathering storm of global war.
A weekly newsletter looking at AI, data science, analytics, and whatever else crosses my desk.
The strategies behind the world's most interesting brands, told by the people who actually built them.
Searching for the signal in the noise of business, brand, marketing, and design.