3K+
free subscribers

A Matter of Brand

About the Substack

A bi-weekly newsletter with a critical look at the why behind the marketing, trends and storytelling driving the running industry.

Free Subscription Benefits

  • Occasional free posts on brand storytelling activities and ideas within the running industry.

Paid Subcription Benefits

  • Access to all articles. Get the latest takes and breakdowns as soon as they drop.
  • Monthly subscriber video calls to get my input to take on your questions.
  • The personal satisfaction of supporting independent media focused more on quality vs selling ads.

Paid Subscription Plans

  • $80 a year
  • $8 a month

About Matt Trappe

Writing on brand storytelling in running, leveraging 20 years of creative and marketing experience with 300+ projects for 100+ clients. Available for partnerships, consulting and advising.

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