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A Matter of Brand

About the Substack

A weekly newsletter on the storytelling and marketing building brands within the running industry.

Free Subscription Benefits

  • Access to recent free weekly articles.

Paid Subcription Benefits

  • Access to occasional paid articles and the full archive of past articles.
  • A thank you for supporting independent media without advertisements.
  • 20% off your purchases from Auteur Sportif.

Paid Subscription Plans

  • $8 a month
  • $80 a year

About Matt Trappe

Writing on brand storytelling in running, leveraging 20 years of creative and marketing experience with 300+ projects for 100+ clients. Available for partnerships, consulting and advising.

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