Catalyst Strategy Substack

Catalyst Strategy Substack

About the Substack

New thinking about how brands are trying to become more valuable to customers in the era of AI.

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• Monthly deep dives

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• Subscriber-only posts and full archive
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Paid Subscription Plans

• $80 a year
• $8 a month

About Adrian Barrow

Thinking out loud about how a new wave of brands are becoming more intelligent through choreographing their IQ, EQ, and, increasingly, CQ (cultural smarts) to create value for their customers.