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First Rodeo

About the Substack

I started an ecom marketplace business in 2020 and parted with it at the end of 2022. I had a hell of a time. Now, I write a newsletter thatโ€™s born out of all the things I learned on my journeyโ€”and after it: reflections on my First Rodeo as a leader.

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  • Occasional public posts

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  • Subscriber-only posts and full archive
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About Azora Zoe Paknad

Recovering founder, writer of First Rodeo.

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