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In a world where you can allegedly make a million in a minute by doing 'this one thing', or an 'Emily in Paris', here's a reality-check and reassurance that there are no marketing silver bullets.
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Louise Gregson-Williams feels nauseous when you mention 'going viral', and quite frankly despises 90-page marketing strategies. Here writing about marketing without the silver bullets and perhaps an early midlife crisis as a novice wine enthusiast.
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