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Description
GOODSTORY is a field guide to brand archaeology: uncovering the stories, beliefs, cultural tensions, and human truths beneath brands and translating them into ideas that drive growth and connection.
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Gina Clementi is the founder of Goodstory, She has spent 20+ years brand side with Nike, adidas, Providence Health, and Micron. She writes about brand, story, and the space in between.
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