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Welcome to my perfume hub full of practical advice, long reads, event save-the-dates and shopping guides compiled by moi, Alice du Parcq, an award-winning fragrance writer/presenter with 20+ years in the industry. It's great to have you here!
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I'm an award-winning fragrance presenter, writer and content creator on a mission to decode perfume in a fun, relatable and objective way. Sunday Times Style called me 'the industry's go-to scentfluencer'. I'll take that!
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