PRICING: Selling Your Art

PLEASE READ these Before You Even Think about ART SCHOOL. Master the art of pricing your work with this essential guide for artists selling directly. Learn practical strategies for valuing paintings and artwork—from time-based calculations to market research—while understanding critical factors like size, materials, subject matter, and execution level. Discover how the gallery system works, typical commission splits, and partnership dynamics, plus cautionary tales from artists like Harvey Ross Ball (who sold the iconic smiley face for $45, later worth $100 million) and David Choe (whose Facebook mural deal netted $200 million). This comprehensive resource reveals how proper negotiation and foresight can transform your art career, helping you avoid costly mistakes and confidently price your creations in a complex market.